The food industry is particularly susceptible to people’s ever-changing tastes and preferences. Globally there is a move towards plant-based alternatives, functional or superfoods with specific health benefits, foods that cater for niche dietary requirements and conscious, clean eating with a strong focus on environmental sustainability.
These trends have however been temporarily disrupted by the onset of COVID-19, leading to more unpredictable and sometimes seemingly contradictory shifts in how customers shop and eat. On the one hand the pandemic has bolstered the demand for food that promotes wellness (physical and mental), while on the other hand we’re seeing an increase in snacking and a desire for indulgent treats, as people seek comfort and mood lifters. The rise of the home cook is also causing a shift in demand of certain ingredients.
While this unprecedented situation brings many challenges, it can also open up new opportunities. As an expert in the Food Ingredients Industry, Protea Chemicals is a trusted partner dedicated to helping you navigate this new landscape – providing you with quality products, support and smart supply chain solutions.