In an era where self-care is queen, beauty and consumer care are adapting to become more ethical, holistic, inclusive and transparent. Vegan beauty and CDB skincare are fast-growing movements while sustainable sourcing, minimalist multi-benefit products and personalised beauty solutions are key trends.
While the industry has in the past managed to remain fairly resilient through economic ups and downs, it now faces a formidable new challenge in the form of COVID-19. The global pandemic has caused sudden changes in consumer behaviour and needs, including a surge in demand for health and hygiene products. Stay-at-home policies have led to customers foregoing their lipstick and perfume in favour of hair dye and DIY nail care. Products that offer indulgence or stress relief and wellness benefits are also on the rise.
While these are certainly difficult times, there is also the potential to embrace change and new opportunities. At Protea Chemicals we are committed to supporting you as you navigate the current shifting landscape. Through our value-added solutions, innovative thinking and service excellence we are working hard to help ensure a sustainable future for your business.