The Agriculture division comprises Omnia Fertilizer and Omnia Specialities and is the market leader in southern Africa in its field. This division produces granular, liquid and speciality fertilizers for a broad customer base of farmers, co-operatives and wholesalers throughout southern and east Africa, Australasia and Brazil.
The Agriculture division’s range of specialised products and services are coordinated through its pioneering Nutriology® offering, which incorporates leading edge research and development of new products and services to assist customers to optimise crop yield and quality for maximised returns. The Omnia Nutriology® brand is highly regarded in the regional market and its core concept of value-added service is being increasingly recognised.
Omnia Fertilizer services the South African market through regional sales offices and a comprehensive network of agents and representatives supported by qualified agronomists. The rest of southern Africa is supported from regional offices located in Zambia, Zimbabwe, Angola, and more recently Mozambique, while other markets such as the Democratic Republic of the Congo (DRC), Botswana, Namibia, Ethiopia and Kenya are serviced from South Africa.
Omnia Specialities supplies a comprehensive range of water soluble and foliar products, trace elements and organic soil conditioners to the South African market and through local offices in Australia, New Zealand and Brazil, while its speciality products are also distributed to Europe, Asia and South America.